Just For Fun
The client's industries:
Entertainment, watercraft rental, lake activities
My roles and responsibilities:
Account manager, producer, project manager, researcher, client representative
The situation and task at hand:
Just For Fun was simply ready to produce new work for the upcoming season. We saw this opportunity to elevate and improve upon how they were represented in the market.
How we solved it:
Our expert creative direction allowed us to coordinate with Just For Fun to bring a new life into their messaging. We solidified their position as the leading watercraft rental facility on the lake, and reinforced that perspective in the public eye with a strong change to their visual strategy. With a very small team, we quickly executed a video shoot before the season ended and captured beautiful footage that informed all digital, social, print, and TV messaging for the upcoming season. The turnaround time for the shoot was one week, and in that time, we researched, drafted, filmed, and edited a highlight reel. The results were simply gorgeous.
