Hustler Turf
The industry:
Manufacturing, lawn and garden, direct to consumer, commercial
My roles and responsibilities:
Account manager, strategic participant, client representative, researcher, project manager
The situation and task at hand:
Hustler Turf approached the agency about creating a new TV spot. We encouraged them to look further than just another video and provided them an opportunity to better define their "why". We then took that solid foundation to create a memorable, captivating video messaging strategy that spanned their consumer and commercial lines.
How we solved it:
Through a series of agency-client explorative meetings, our agency strategy team clearly identified what Hustler Turf does, how they do it, and why. We presented this insight as a fully developed position for the client, accompanied by an inspired messaging strategy. We then executed that messaging strategy in video format, providing a catalyst for the client to align all of their messaging with this defined perspective of who they are.
